As part of my ongoing effort to reinvent myself as a freelancer, I was looking at some of my other interests like opening a barbecue joint, or perhaps a bed and breakfast. Given my nature and background I used a spreadsheet to look at the food industry in general. What part of the food industry was profitable and growing? What needs are not being fulfilled? What niche can I fill? In other words, some market research.
All interesting questions, right? Food! In America, at least, it’s everywhere. We eat all the time, and a lot of it is not so good for us.
I remember very vividly getting a meat grinder attachment for our Kitchen-Aid mixer, to grind our own meat to avoid pink slime. That’s one where the manufacturers got their hand caught in the proverbial cookie jar. It’s also a gnat sitting on top of this huge elephant. There’s so much we don’t know, unless we’re industry insiders or very, very vigilant.
The farm-to-table concept is catching fire; I hope to see this become a norm, not just another food trend!
I’m still researching food as a business opportunity. If I do start a restaurant or produce a food product, I definitely want to avoid anything that smacks of “secret” ingredients, to get us to eat more, or pay more for less.